Name: CON1014 Marketing a Trades Business
SKU: 265958

CON1014 Marketing a Trades Business

CA$431.86 / unit

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Description

CON 1014 Marketing a Trades Business Credits: 3

Business owners in trades, such as plumbing, automotive service, heating and cooling repair, electrical contracting and carpentry have a difficult task in marketing their business. This course provides a brief overview of selected marketing theory before engaging participants directly in practical exercises on how to improve a trades business though proven marketing strategies. Participants will understand how service marketing in a trades business differs from traditional product marketing, and the enormous impact that the individual’s personal brand has on the company. Through a self-analysis exercise and a competitive analysis, participants will determine where they fit in the market. The importance of networking and referrals will be emphasized. Participants will also consider various messaging and media options that resonate best with trades customers. Finally, participants will consider their specific trade to create a streamlined plan of action to promote their services. Online Delivery.

This course is part of the Trades Entrepreneurship Program. Read our Trades Entrepreneurship Program page for more information.

Important Notes:

If you attended Cambrian in the past and do not remember your student ID, please answer No to Have you attended Cambrian in the past?

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Cambrian College reserves the right to cancel the offering of courses in certain terms. Please refer to your registration page for current semester options.

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CON1014 Marketing a Trades Business

CA$431.86 / unit

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