MKT1124 Donor Relations in Fundraising

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MKT1124 January 16, 2024 to April 23, 2024
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MKT1124 February 1, 2024 to May 9, 2024
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MKT1124 March 1, 2024 to June 7, 2024
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MKT1124 April 1, 2024 to July 8, 2024
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MKT 1124 Donor Relations in Fundraising Credits: 3
The funding relationship between the charitable sector, corporations and individual donors is integral to fundraising. Students explore the needs and motivations of donors (corporations or individuals) and what sustains long-term partnerships with the non-profit sector. They also learn to identify, analyze and rate potential prospects and prepare a solicitation approach accordingly. Online Delivery.

Prerequisites: None

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