MKT1131 Marketing I

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MKT1131 May 14, 2024 to August 20, 2024
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MKT1131 June 3, 2024 to September 9, 2024
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MKT1131 July 2, 2024 to October 8, 2024
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MKT1131 August 1, 2024 to November 7, 2024
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MKT 1131 Marketing I Credits: 3
Marketing 1 is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price). Online Delivery.

Prerequisites: None

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