MKT1250 Marketing II

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MKT1250 May 14, 2024 to August 20, 2024
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MKT1250 June 3, 2024 to September 9, 2024
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MKT1250 July 2, 2024 to October 8, 2024
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MKT1250 August 1, 2024 to November 7, 2024
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MKT 1250 Marketing II Credits: 3
Marketing 2 is the second course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: price strategy and management; distribution management; marketing communications; and emerging directions in marketing. The first three segments of Marketing 2 provides coverage of the remaining components of the marketing mix that was introduced in Marketing 1. Online Delivery.
Prerequisite: MKT1004, Foundations of Marketing OR MKT1131, Marketing I

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