Name: MKT1250 Marketing II
SKU: 262425

MKT1250 Marketing II

CA$432.53 / unit

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MKT1250 January 14, 2025 to April 22, 2025

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Description

MKT 1250 Marketing II Credits: 3

Marketing 2 is the second course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: price strategy and management; distribution management; marketing communications; and emerging directions in marketing. The first three segments of Marketing 2 provides coverage of the remaining components of the marketing mix that was introduced in Marketing 1. Online Delivery.

Prerequisite: MKT1004, Foundations of Marketing OR MKT1131, Marketing I

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MKT1250 Marketing II

CA$432.53 / unit

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