Name: MKT1321 Marketing Basics II - B to C
SKU: 875862

MKT1321 Marketing Basics II - B to C

CA$436.99 / unit

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MKT1321 May 12, 2026 to August 18, 2026

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Description

MKT1321 Marketing Basics II - B to C Credits: 3

This subject continues from an introductory marketing course and relates marketing theory and concepts to the creation of effective marketing strategies and strategic marketing management. This subject advances the study of marketing planning, buyer behaviour and market research distribution. Using metrics, students will evaluate the attractiveness of marketing opportunities and the impact of marketing decision-making. The successful student will be able to demonstrate the ability to solve marketing problems employing creative thinking and a disciplined application of marketing theory and principles. The student will be able to develop marketing strategies and make marketing decisions which achieve corporate objectives within the consumer, organizational and nonprofit sectors of the Canadian business environment.

Prerequisite: Introductory Marketing I

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MKT1321 Marketing Basics II - B to C

CA$436.99 / unit

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